In pitching such releases to print outlets the practitioner should

• A. E-mail, mail, or send them by messenger
• B. Ask reporters or editors how they prefer to receive them
• C. Include a cover letter with the release
• D. Attach photos only

Answer: (B)

The key idea is to align your outreach with the journalist’s workflow by asking how they want to receive releases. This shows you respect their process and makes it more likely they’ll engage, because the material arrives in the format and channel they use. People differ: some editors prefer a plain email with the release in the body or as an attachment, others may want a link to a newsroom portal or a downloadable file. By inquiring first, you avoid sending through a method they don’t monitor, reduce back-and-forth, and tailor your presentation to their needs. A cover note can be helpful, but the important step is confirming the delivery method before you send. Attaching photos only typically isn’t sufficient, since the release should stand on its own with any necessary media provided in the way the outlet requests.